Command Center
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Leads
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Open pipeline
Today's queue
New leads, last 14 days
Pipeline by stage
By priority
Going stale 7+ days, top 10
Recent activity last 5 updates
Lead scraper Apify · Google Maps · live
The filter that prints: high reviews, weak or missing website. Results land below for review, already-imported businesses get flagged, nothing imports without your checkboxes.
Pipeline
Outreach studio
Variables fill automatically from the picked lead: {business} {reviews} {rating} {city} {link}. Openers start conversations, follow-ups run the cadence, reply handlers close the common answers.
The barrels report the market votes here, not vibes
Win = booked or closed. Load a barrel (niche), fire 10 to 15 real sends, and read this in two weeks. Whichever barrel converts IS the niche.
City heat win rate by city and niche
Call Day
Dial top to bottom. Tally every attempt. One script, all week.
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Dials today
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Booked
📞 THE SCRIPT (locked 7/6 — sell the engine, never the site)
1. OPEN: "Hey, this is Rio — I know you're super busy so I'll keep it quick. Bad time?" → PAUSE.
2. REASON: "We work with [niche] down here helping them get [jobs / recurring clients] coming in every week without depending on referrals. Had a quick idea for you."
3. DROP: the line on the lead card below. 10-20 seconds, customers-framed, never say "website."
4. QUALIFY: "How are you handling lead gen right now?" → SHUT UP. Referrals = "so there's no engine — that's what we run: paid ads plus the funnel behind them."
5. OFFER: "Want me to text you a breakdown of where the customers are leaking? If it hits, 15 minutes. Worst case you see what your competitors are running this year."
6. BOOK: "Later today or tomorrow morning?" Two options, always.
Objections: Not interested → "breakdown's yours either way, want me to text it?" · How much → "that's the 15 minutes, could be small" · Have a web guy → "keep him — I'm the one who makes the phone ring. Is he running your ads too?" · Booked solid → "then you don't need me" + walk clean · They think you're a customer → "I'm calling about where your NEXT customers come from, 20 seconds?"
Proof question ("how do you know?"): "You're right — no case studies yet. That's exactly why first clients get the founding deal: small setup, pay per qualified lead that shows up, I take the risk, you lock a rate nobody after you gets."
Callbacks (they call YOU): value first, never "can I run something by you."
2. REASON: "We work with [niche] down here helping them get [jobs / recurring clients] coming in every week without depending on referrals. Had a quick idea for you."
3. DROP: the line on the lead card below. 10-20 seconds, customers-framed, never say "website."
4. QUALIFY: "How are you handling lead gen right now?" → SHUT UP. Referrals = "so there's no engine — that's what we run: paid ads plus the funnel behind them."
5. OFFER: "Want me to text you a breakdown of where the customers are leaking? If it hits, 15 minutes. Worst case you see what your competitors are running this year."
6. BOOK: "Later today or tomorrow morning?" Two options, always.
Objections: Not interested → "breakdown's yours either way, want me to text it?" · How much → "that's the 15 minutes, could be small" · Have a web guy → "keep him — I'm the one who makes the phone ring. Is he running your ads too?" · Booked solid → "then you don't need me" + walk clean · They think you're a customer → "I'm calling about where your NEXT customers come from, 20 seconds?"
Proof question ("how do you know?"): "You're right — no case studies yet. That's exactly why first clients get the founding deal: small setup, pay per qualified lead that shows up, I take the risk, you lock a rate nobody after you gets."
Callbacks (they call YOU): value first, never "can I run something by you."
Due today
Fresh dials
Logged today
Your CSM
Track activity, not emotions. Log the day in under 3 minutes.
Log today
Booked calls are read straight from your pipeline — move a lead to booked and it counts here automatically.
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Dials this week
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Rates vs benchmark this ISO week
Where it's leaking the diagnostics ladder
The last 7 days consistency > intensity
Fulfillment
Track each client's ads. Log the day, get the call, auto-draft the weekly report.
No ad clients yet. Add one to start tracking — this is the retainer work.